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EVALUATION OF GRADUATES COMPETENCE ON LEVEL OF THEIR LOYALTY TOWARDS THE UNIVERSITY (Study on STIKOM Bali Students Graduate)

paper-details
 
Author Name: Hermawan Dadang
Research Area: Business Administration
Volume: 06
Issue: 02
Page No: 62-67
Emailed: 1
Total Downloads: 106
Country: Indonesia
PDF View: Details



Loyalty is very important for the continued of a company's business, including business on education services. Research on the impact of graduates competence on loyalty in universities aims to provide an overview in testing the influence of graduate competence STIKOM Bali students to the level of loyalty at universities. The research was designed as a causal research with quantitative approach. Research respondents are graduates of STIKOM Bali students graduated in 2014 who follow the graduation period of the 13th and the 14th period. The result of research using Partial Least Square analysis concluded that knowledge, skill, and behavior have the significant influence on the loyalty of college student. Results also mention that knowledge gives the most dominant influence to influence student loyalty. This means that the level of knowledge gained by students has the strongest influence in the effort to recommend the best educational institution to others.