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FACTORS INFLUENCING PEOPLE TO USE APP BASED RIDE SHARING SERVICE IN DHAKA, BANGLADESH

paper-details
 
Author Name: Israt Moriom Khan and Sabrina Quadir
Research Area: Business Administration
Volume: 09
Issue: 02
Page No: 11-16
Emailed: 1
Total Downloads: 115
Country: Bangladesh
PDF View: Details



Ride-sharing as a mode of transportation, individual consumers share a vehicle (car or bike)for a trip and split travel costs. There are some influential factors for which people are interested to use App based ride sharing service as smartphones are used in Dhaka City widely. The objective of the study was to examine the factors that influence people to use App based ride sharing services and to suggest some recommendations for the development of this service. This study was conducted in 2018-2020 surveying a questionnaire of 120 samples in Dhaka and the SPSS statistical software was used for the data analysis. The result of the study showed that all variables (comfort, promotion, reliability, security and technology) had a positive relationship with utility and the most influential factor was promotion, r=0.857. Ride sharing Apps should be improved or maintained emphasizing the influential factors