BEHAVIORAL FINANCE AND INVESTMENT PERFORMANCE OF INDIVIDUAL IN THE REAL ESTATE MARKET: A CASE STUDY IN HO CHI MINH CITY

The objective of the study was to investigate the psychological factors overconfidence, herd, fear of loss of individual investors in the real estate market of Ho Chi Minh City to investment performance. The study uses primary data from a survey of 381 individual investors in the real estate market in Ho Chi Minh City from April 2017 to September 2018 and Research use multivariate linear regression models. The results also show that the herd psychology factor and the loss aversion has a negative relationship to the investment performance. And the factor of overconfidence has a positive relationship with the investment performance.