PROFITABILITY, MARKET DYNAMICS, AND SUPPLY CHAIN ANALYSIS OF LITCHI PRODUCTION IN BANGLADESH

DOI: http://doi.org/10.55706/ijbssr13107

The litchi is an important and popular fruit crop in Bangladesh. The study was conducted in four districts, namely, Dinajpur, Pabna, Narayanganj and Khagrachhari districts of Bangladesh during 2023-24 to estimate profitability, analyse the supply chain and explore problems in the study areas. A total of 160 farmers and 124 traders were selected randomly for the study. The per-hectare average cost of litchi cultivation was Tk. 1,47,746. Per hectare average yield of litchi was 5.0 ton. Per hectare net return from litchi cultivation was Tk. 2,03,583. Litchi cultivation was found to be a profitable enterprise in the study areas since the benefit-cost ratio (BCR) was 2.38, the net present value (NPV) was Tk. 16,49,648 and the internal rate of return (IRR) was very high (43%). Five major marketing chains were identified. Disease and insect infestation; damage of litchi due to sunburn and storms; and lack of efficient transport and higher cost of transportation were the major marketing problems for litchi.